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Ashdale Finest Quality Beef Steaks

To decide who produces the best beef for barbecuing, a group of meat industry professionals, renowned chefs and selected journalists recently met in Wallonia, Belgium to form a tasting panel.

About 20 beef cuts had been selected from all over the world and were firstly presented raw so that the star panel could assess them for colour, marbling, the fat colour, the structure of the cut and the smell.

Some significant differences were noted during this stage and only 11 of the cuts made it through to the barbecue stage.

Rib-eye steaks from each cut, were cooked on the barbecue and served ‘blue’ for tasting, accompanied only by bread and water.

Importantly, the differences in opinions from the tasting panel on the various cuts were minimal and the beef which collected the highest number of points and chosen as the best was Ashdale Finest Quality Beef.

The judges felt that Ashdale looked quite appealing raw, but so did others. It was the taste that really made the difference and some of the comments were very complementary – “very tender, lots of character and excellent texture” and “succulent fat with a pronounced taste”.

Commenting on this success Stephen Jarrett, Sales Director of Alec Jarrett Ltd said “when a panel of industry experts select our Ashdale Beef as the world’s best, we were obviously delighted, but more importantly it proves that the pride and care we take in producing our animals for this brand, are of an exceptional standard”.

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